The Challenge
Create a series of digital assets, including desktop and mobile sites, social media graphics and animated teaser Gifs to educate the commercial energy sector on various hidden energy costs. The series consists of eight different categories and a single bonus infographic highlighting hidden safety hazards.
I decided to go with a detective theme since it was about finding hidden costs/hazards. Each category showcases a different detective uncovering the hidden costs and hazards. To set the final bonus graphic apart from the rest in the series, a robot detective was used.
The series was meant to be playful, eye catching and educational. Each category is to live on its own or work with the others as a series.
A combination of stock and original illustrations were used.
